GSMA case study: Nomanini enables rapid, reliable prepaid retail in informal markets
Actively expanding geographically and also broadening its solutions portfolio to serve new payment needs, including transport ticketing and financial services.
05 FEBRUARY 2015
SummaryNomanini is driving the change which enables prepaid voucher distributors (of mobile airtime, electricity, water etc) and retailers in informal markets to move away from the costly physical distribution of scratch cards in favour of faster, cheaper and less risky virtual distribution methods, according to latest case study by GSMA.
South African-based company Nomanini has created a mobile point of sale terminal and cloud-based distribution platform that is fundamentally changing the nature of the prepaid voucher industry in informal markets.
This is according to the latest case study from the GSMA, the global association that represents the interests of mobile operators worldwide and the producer of industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.
According to the case study, Nomanini is driving this change by enabling prepaid voucher distributors (of mobile airtime, electricity, water etc) and retailers in informal markets to move away from the costly physical distribution of scratch cards in favour of faster, cheaper and less risky virtual distribution methods. This approach enables informal retailers to respond immediately to consumer demand, and reduces the time and cost associated with restocking scratch cards, helping vendors create a more sustainable income.
As detailed in the case study, a user-centric attitude to product design, scalable technology and close partnerships with distributors are fundamental to the platform’s success.
Nomanini has 750 terminals operating across Africa, in Ghana, Kenya, Mozambique, Namibia, South Africa and Zambia, and is actively expanding geographically. It is also broadening its solutions portfolio to serve new payment needs, including transport ticketing and financial services. The company was recently named one of 16 Top Innovation Concepts 2014 by Accenture.
As the pioneering fintech platform for the informal retail ecosystem, Nomanini connects merchants and distributors to each other and global service providers, integrating payments, working capital, and data analytics to unlock the latent potential of Africa’s economy.
Nomanini turns any mobile device into a retail point-of-sale solution for informal merchants that is connected to an interoperable merchant wallet. The interoperable merchant wallet allows merchants to offer a broad range of digital banking (including cash-in/cash-out), mobile, utility and entertainment services to their customers boosting competitiveness. In turn, digital service providers rapidly increase the scale and reach of their offerings. By generating real-time insights based on transaction data, distributors using the platform gain a single view of their merchant network, ensuring inventory is where it is needed most to improve sales. Distributors can also begin to accept payments for goods electronically, eliminating the risk and inefficiency of collecting cash. With data analytics, Nomanini helps extend working capital loans to merchants via distributors allowing them to invest in inventory to grow their businesses. The increased volume of goods and services set against reduced operational friction increases the profits for all platform participants.
Nomanini was founded in 2010 and is headquartered in South Africa.
For more information, please visit https://www.nomanini.com